Social media is the undisputed champion of marketing within the last decade. Since the creation of Facebook, social media has taken over most of our communications at record speed. It defined an entire generation, reprogrammed how we communicate with one another, and changed marketing forever.
With this new #deletefacebook movement, as a result of the fake news and privacy compromises that have become all too common, there are bigger networks already in the works to replace what they have done.
While businesses rush to get ahead of the game on the major platforms, smaller platforms, apps, and networks have been working to redefine the social experience in favor of businesses needs.
Here are some of the best lesser-known social networks that you should be using for your business.
Bumble, the “female-first” dating app, took the online dating world by storm. But Bumble has been branching out. First, it launched its platonic offshoot, Bumble BFF. Now it’s dipping its toe into business with Bumble Bizz. Bumble Bizz is focused on individual connections, placing networking at the forefront of user experience. Users can add photos, digital resumes, a skills section, and work samples, as well as explaining what you’re looking to get out of your connection.
With its goal to help a traditionally underrepresented workforce break out and connect, Bumble Bizz is poised to greatly benefit small business owners and entrepreneurs. By supplying you with a ready-made (and local) networking community, the site can help you build vital business connections and mentor-mentee relationships.
TikTok is the newest social media trend for teenagers today. As it rises to snapchat-level fame, it has been adopted as the new Vine. Because it is still so new, any marketing done on it is highly experimental and understanding the network and its users will take some time. Since TikTok is driven mainly by Gen Z, any marketing that a business does needs to be highly authentic.
TikTok is slowly moving to support paid ads, but the best way to get your brand noticed is by engaging directly with users or reaching out to TikTok influencers with large followings for mentions.
The Dots defines itself as “a diverse community of no-collar professionals” that focuses on networking, collaboration, and support for those in the creative sector. This network focuses on providing a unique opportunity for businesses and people to promote their work, show collaborations, and be discovered by potential clients, employers, or other collaborators.
This platform is highly creative and very visual, it Is tailored to companies that have strong graphics to display. Accounts such as Google, Conde Nast, and Burberry. In order to get the most out of The Dots, you should focus on dishing out as much quality content as possible, hi-res images of your work, diversify your portfolio and tag team members and collaborators.
Ning allows you to create a completely customizable social network for your business’s own community. Your network can have sections for video, photos, chat, music, groups, forums and more. Ning gives you creative freedom in how you want the design of social media for your business. Since Ning is so customizable, it is easy to get lost in creativity and lose sight of the actual end goal. You must know what you want to get out of it, what content you want to be posted, and what type of interaction you want with your audience. Have a clear goal in mind and stay with it.